Although I haven't been out much this late season, I would agree that evening hunts are going to be more productive, in most cases. That is as long as it stays cold like it has been. When its really cold like this deer tend to feed when its warmer out, saving their energy for the cold nights to stay warm. IMO a good food source also plays a key role in deer movement in the late season. They are gonna want to find a good food source close to where they're bedding so they don't have to travel far between the 2. If you are seeing them between 3-4 pm, I would try to be in the stand by no later than 1 or so that way the woods (fields) have time to settle down.