Hoyt - bought it cuz the Hoyt rep was at the shop that day and taught me, fit me. Let me shoot. I had no idea what anyone else thought of HOYT - nor did I care - but the bow felt better than others I shot and I got some expert ( but biased) advice. The walmart guy's attitude reminds me of a wine snob. I know people that boast about buying 50 dollar bottles of wine. That's great, but I have a list of 10 great wines under 15 that are every bit as good or better. What tastes good to me, is good. Price/label be damned. So like anything else, if YOU like it, and it works.... it's high (enough) end.